Innovation’s Next Frontier

The sneaker, the car, the dress shirt, and the mobile phone: Which of these does not belong?


To answer this question, let’s take a look at how these products have changed over time. Over the last 30-40 years, all of these products have evolved dramatically, incorporating breakthrough innovation in both form and function, and yet they have still managed to become cheaper than they were back in the day (when adjusted for inflation).


All Except One

Between 1970 and 2010, the dress shirt has become more expensive without any significant product innovation. In some cases, the product is actually inferior to what it was 40 years ago. What happened to creating value for our customers?


Ready, Set, Innovate

The ‘dress shirt paradox’ calls attention to a great many hidden challenges across the Apparel, Textile, and Accessories industries. But with some entrepreneurial spirit, these challenges present enormous opportunities for innovators across industries. It’s clear that Apparel is a new and exciting frontier for innovation, but how can innovators like you—from all backgrounds and from every corner of the globe–take advantage of that opportunity?

We’re Here to Help

Disrupt Unlimited is a seed accelerator that drives disruptive innovation across the Apparel, Textiles, and Accessories industries by helping entrepreneurs commercialize their breakthrough ideas. Industry leaders, successful entrepreneurs, and technical experts have teamed up to provide startups with seed funding, along with experienced advisors, industry-specific mentors, practical workshops, networking opportunities, work space, and legal & administrative services.


Oh, and we’re blogging.

Meanwhile, our blog will cover the challenges and opportunities for innovation in the Apparel, Textile, and Accessories industries. Through this blog, you’ll get a chance to generate ideas through Disrupt-a-thon Challenges, to engage in discussion with thought-leaders and successful entrepreneurs, and to find concrete advice on how to turn your disruptive idea into a successful startup. Plus, you’ll hear about everything we’re doing at Disrupt Unlimited, a global hub for apparel innovation. You can also connect with us via Facebook and Twitter (@disruptunltd).

shirt 2

The Apparel industry is ready for disruption, so let’s leave that old dress shirt behind.

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